MetroWest Homes Blog: How to write Real Estate blog posts and NOT make your reader fall asleep, or worst yet, hit the "back" button!

How to write Real Estate blog posts and NOT make your reader fall asleep, or worst yet, hit the "back" button!

1. Write on a topic "Slightly Controversial".. No one wants to fall asleep while reading .. at least not you.

2. Write on a topic YOU Yourself would definitely respond to..
That way you attract "Like Minded" people.

3. Write about 3 or 4 short, concise paragraphs.  That way you hold the reader's attention.

4.  Write in short groups of sentences. Repeat yourself only to emphasize, and end when you end, Period.

5.  Include a picture if you can.

6.  Try being a little "flippant"...  If you're a boring person let them find out AFTER they're "sucked" into your blog LOL..

7.  Never say with "Blah Blah" what you can say with "Blah"...

8. Use your own personal experiences when writing.

9. Never lie!

10.  Be respectful of replies, and don't attack, but don't let yourself get slapped around too! 

11. Life is a game! Don't take yourself TOO seriously.

12. Always make sure your "1 minute elevator speech" is in all your posts! Your "USP", (unique selling proposition)...

13. Make friends on ActiveRain. You can't win them all, and making friends doesn't mean being a "Yes Man".... ,but have a good attitude and it will reward you.

Chickens

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67 commentsJim Gatos • November 03 2010 09:18PM

Comments

Jim, I LOVE these tips.

I tend to be wayyyy too wordy when I blog, and tend to pick "safe" topics.

This is exactly why I don't get many responses.

Great food for thought!

Now, I get to work on my writing!

Cheers from Edmonton, Alberta, Canada!

Posted by Rhonda Wilson (Revealing Assets - Home Staging Services) over 1 year ago

Jim-Great points!  I think my favorite is "Never say with "Blah Blah" what you can say with "Blah"...I tend to blah too much, lol.

Posted by Elizabeth Cooper-Golden Huntsville AL MLS - (Huntsville Alabama Real Estate, (@ Homes Realty Group)) over 1 year ago

Jim, I am probably one of the more boring ones, and I should be working on that. 

Posted by Ellen Dittman-#1 Stop for NE FLA-JAX/OP 904.535.1199 (TEXT OK) reo.ellen@gmail (Watson Realty Corp.) over 1 year ago

You began my day with a laugh and a nod. You get my 5 stars for passing these wisdoms forward ever so lightly...

Posted by Emily Medvec ~ Santa Fe NM | CRS SRES | 505-660-4541 (Santa Fe Properties | Luxury Portfolio Affiliate) over 1 year ago

Great suggestions, I always write things that are too "safe". Maybe I need to write things a little on the edge.

Posted by Scott Fogleman, Witt-Fogleman, Inc. Bedford, Lynchburg, and Roanoke VA (Keller Williams Realty...434-941-8847) over 1 year ago

Writing about something slightly controversial is also a great way to get comments.  I didn't find any controversy in this blog though... :)

Posted by Minneapolis Home Inspections - Reuben Saltzman (Structure Tech Home Inspections) over 1 year ago

Jim, several good points for keeping a blog interesting. Thanks for the reminder.

Posted by Michael Setunsky, Michael's Commercial Northern Virginia Commercial Real Estate (703.831.4028, http://michaelscommercial.com) over 1 year ago

Excellent Points - I always shoot for non-boring and somewhat controversial....

Posted by K.C. McLaughlin REALTOR, e-PRO Cary, Raleigh NC Homes for Sale (RE/MAX United) over 1 year ago

Super tips.  I just reblogged.  I need to be doing more of this.

Posted by Debbie Gartner - Westchester Flooring -Hardwood Floors Carpet Tile Refinish - (Floor Coverings International Westchester NY & Stamford CT) over 1 year ago

All great tips Jim, especially the 7. Never say with "Blah Blah" what you can say with "Blah"...

Posted by Scott Baker Realtor Homes for Sale in Cincinnati, West Chester, Mason, OH area (www.eHomeReports.com Coldwell Banker West Shell) over 1 year ago

Jim:  Just found this on Debbie's post.  This is a great list.  I just have some problems with #10 - not what you said but how to respond to being attacked.  Thanks for this post.  

Posted by Valerie Zinger (House Proud Ottawa-Ontario-Canada) over 1 year ago

Funny picture. I tend to toss in a lot of technology just because gadgets and such fascinate me anyway.

Posted by Cheryl Ritchie, Southern Maryland Real Estate (RE/MAX 100) over 1 year ago

This is great!  I have to work at using fewer words.  Each point you make is right on.  Thanks and have a wonderful day!

Posted by Barbara Hensley, Homes for Sale, Luxury, Acreage, Waterfront, Golf Course,Ranches (RE/MAX Hometown, Rockwall, Heath, Royse City, Rowlett, Texas) over 1 year ago

It's hard to keep my blah's in check :-).  Interestingly enough, your suggestions are similar to what 'news (reporters) entertainers' do nowadays.  To be followed on TV you have to be on the edge, not just reporting the news.  Who likes that? :-)

Posted by Manuel Monserrate over 1 year ago

All great points.  I especially like your point(s) of making your work concise and to the point.  People do get bored on the long stuff.  Quoting laws and ethics are too much even though the end point is so crucial on those posts.

Posted by Stan Stepak Avon Lake REALTOR (Avon Lake, Bay Village, Westlake, OH) (Howard Hanna Gold- Avon Lake, OH) over 1 year ago

#8 is my personal favorite.  That's when I really get to know the blogger and see how they handle their business.  Very important for the referral aspect.

Posted by Karen Crowson, ABR, SRES, Livermore, CA (Alain Pinel Realtors, Livermore, CA) over 1 year ago

Excellent stuff, Jim. Consise is very good. Blah instead of blah, blah. I like that. All of us can talk about our selves. But can we talk about our audience?

Posted by Glenn Roberts - Seattle Residential (Lake & Company Real Estate) over 1 year ago

Jim: I love this post and can use some of the points myself. Thanks Jim!

Posted by Maria Marriott | Real Estate Home Loans www.SacramentoMortgageInfo.com (First Priority Financial, Inc.) over 1 year ago

Hi Jim: I hope I am not one of those to hit the back button !  Nice post. Gay

Posted by Gay E. Rosen (Houlihan Lawrence) over 1 year ago

Jim...

This is a very concise list of excellent tips to gain readership!

Posted by Richard Weisser Coweta Fayette Real Estate over 1 year ago

Great tips.  I think an important thing is to blog about what is important to your target audience.  I like to take questions that my buyers often ask and turn them into a topic for a blog post.

Posted by Karen Rice, Hawley | Lake Wallenpaupack Lake Ariel |Wayne County PA Real Estate (WEICHERT, REALTORS® Paupack Group ) over 1 year ago

Thank you for the guidance.  I have a pretty short attention span myself so I need to focus more on what I would be willing or have the patience to read.

Posted by Ken Avesian (Keller Williams Elite Realty) over 1 year ago

Learning to fine tune the "blog" and eliminate the "blah" is always worth hearing about. In addition when I find I have a lot to say when composing a post, I also consider making it a two-part post as one long one just scares people off no matter how worthy it is....thank you

Posted by Richie Naggar Ran Right Realty Riverside, Ca over 1 year ago

ZZZZZZZZZZZZZZZ....LOL

Posted by James McGary (Bull's Eye Investment Group, Inc) over 1 year ago

Thanks for the homework, this might be a toughy to come back and get A plus.

Posted by Corinne Guest - Barrington & Northwest Suburbs Real Estate & Relocation (Managing Broker-Royal Advocate Realty-Barrington) over 1 year ago

Thanks for the tips. Layout also makes a big difference. When you don't have much time to read, you don't want to start reading a post that's too small, too long, too crowded.

 

Jane Pacheco

Posted by Pacheco Realty & Financial Services over 1 year ago

Hi Jim - Great post - really good tips for blogging. Thanks!

Posted by Judy Klem, Home Staging, Senior Move Management, Fairfield/New Haven counties (Transition Stage LLC) over 1 year ago

Great advice. I grow tired of Corporate Carl who thinks that every word he types has to be like he's writing for the President of the United States. Jeez.

Posted by Greg Nino Houston Texas (RE/MAX West Houston Professionals) over 1 year ago

Jim, thanks for this helpful post.  I especially liked the point about including your USP.

Posted by Wende Schoof ~ WendeByTheBay.com 650.504.0219 ~ San Francisco Peninsula (Keller Williams Realty) over 1 year ago

A good way to find out what people like to read is to find out who has the most subscribers, and mimic some of their qualities - whatever you're comfortable with.  After all, we each have our own style and that should be reflected in our blog posts.

Posted by Margaret Woda, Maryland Real Estate & Military Relocation Services (Long & Foster Real Estate, Inc., Crofton, MD) over 1 year ago

It seems I've been following your suggestions for a while.  I'm definitely no stranger to controversy as some of my posts have been pretty blunt about soem very sensitive topics.  It's all there to inspire conversation.

Posted by Bryan Robertson, Real estate broker Los Altos & Silicon Valley Luxury Homes (Sereno Group) over 1 year ago

Good points here about blog posts, and keeping your readers attention. I believe in shorter paragraphs as well. And sometimes I bold items for people who are scanning.

Posted by Sharon Paxson Newport Beach Real Estate (Prudential California Realty, DRE License 01501912) over 1 year ago

Good points. Thanks for the info.

Posted by Dustin McClure (Mossy Oak Properties Outdoor Realty) over 1 year ago

Use photos, use scribe fire, and write about fun topics! That will keep your readers interested

Posted by Lloyd Cullen Real Estate over 1 year ago

My goodness! Thanks for the comments, everyone!

 

Posted by Jim Gatos (Keller Williams Realty) over 1 year ago

Now, why would anyone fall asleep while reading about new real estate policies and procedures throughout America (LOL)?

Posted by Melissa Zavala Realtor® North San Diego County Homes (Broadpoint Properties) over 1 year ago

Jim:  not a boring post!  I like all your points.  Can be challenging to write the post that doesn't put other agents to sleep. 

Posted by Pamela Seley, REALTOR® Call 951.491.4063 | Temecula Valley CA (Bassett & Associates, REALTORS®) over 1 year ago

Great tips! I need to be more controversial.

Posted by Allison Klein over 1 year ago

Thanks for the pointers, though I think I am still months away from being ready to blog, myself. 

Posted by Brenda Whitman, Realtor, Laramie, Wyoming (CENTURY 21 Real Estate Center, Inc., Laramie, Wyoming) over 1 year ago

This is a great post Jim! To echo what your saying in regards to content, 500 to 600 words is generally a good word count to reach for. However, no less than 300! Happy Blogging.

Posted by Will Curry Seattle Social Media Management (SeaSocial) over 1 year ago

Great tips Jim! I've never had to try to be controversial. It somehow just always came natural for me : ) I have tried to tone that down a bit in my posts, but maybe I should just let it fly???

Posted by Gina Lemos-Orange County CA Real Estate Agent and Property Investment Specialist (North Orange County CA Real Estate Specialists) over 1 year ago

Blah instead of blah, blah. It took me four of journalism school to nail that down.

Posted by Donough Forde (Joy Real Estate) over 1 year ago

Jim, 

Excellent list.  Somedays I just get stuck wondering what to write about.  Others ideas flow.  (I've started getting smarted and writing drafts in WORD, then using them on non-thinking days.)

All the best, Michelle

Posted by Michelle Francis Realtor Buckhead Atlanta Homes for Sale & Lease (Tim Francis Realty) over 1 year ago

Hi Jim,  Don't forget the SEO basics or else you run the risk of nobody seeing your tremendous writings !

Posted by Bill Gillhespy Fort Myers Beach Realtor Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) over 1 year ago

Those are good points.  I did not fall asleep reading this post.  Good luck!

Posted by Jeff Harris Realtor|Broker|Lender (TRUE AUSTIN PROPERTIES) over 1 year ago

Jim, these are definitely words for the wise to follow. Many do, but even more should.

Posted by William James Walton, Sr. Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) over 1 year ago

Thanks Jim - I need to work on #12.  Take Care.

Posted by Ellen Adams - LoansByEllen OR~WA~AZ ** FHA-VA-Reverse Mortgage Specialist ** (Envoy Mortgage) over 1 year ago

Like many other commenters, we are pretty boring in our posts. I will try to spice it up a few times to break that habit and see how it goes. Thanks for the inspiration.

Posted by Dan and Amy Schuman- Cleveland OH Luxury Real Estate (Howard Hanna Real Estate Services) over 1 year ago

Jim, good points! I also like that you were not afraid to make it a list of 13  - or is it a leftover from Halloween? KIdding!

BTW, was talking to an engineer the other day, and he mentioned he had to redo some plans for certain customer, because stairs had 13 steps, and customer said he absolutely can't have a house with 13 steps... Very strong superstition in that culture. 

Posted by Anna Glebova (Preservation Properties) over 1 year ago

What a terrific list--I try to accomplish most of these most of the time...

Posted by Norma Toering Palos Verdes Homes in Los Angeles Area (REMAX Palos Verdes Realty Broker Associate Lic# 01147470) over 1 year ago

Excellent posting, and I agree

Relevance, 250 to 400 words, and a few pictures here and there will do the trick

Posted by Andy Brown, Florida's #1 FHA/VA/RD Mortgage Lender! (Fidelity Funding Mortgage Corp) over 1 year ago

Or you could just write lists. Everyone loves lists.

Posted by Eric Michael, CDPE -Real Estate & Short Sale Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) over 1 year ago

Love your post so many insights, thanks for sharing it :)

Posted by JodiAnn Garone (Century 21 Cataneo & Associates) over 1 year ago

Love your post so many insights, thanks for sharing it :)

Posted by JodiAnn Garone (Century 21 Cataneo & Associates) over 1 year ago

Jim, Thank you for the tips on blog posting...I think you are right on target.  It certainly caught my eye!

Posted by Marc Iafrate, MBA - Raleigh Real Estate SearchRaleighRealEstate.com (Capital City Real Estate Group) over 1 year ago

Photos are so important in a blog.  I hate to admit it but I usually don't read blogs without pics unless it's featured with a million comments.

Posted by Tammie White Realtor® Franklin TN Homes For Sale (Benchmark Realty, LLC (615) 495-0752 or www.TammieWhite.com) over 1 year ago
Thanks. I need to get started blogging and these are good suggestions. Any suggestions on where to start?
Posted by Byron Greiner over 1 year ago

Thanks for the tips and fun.  Margaret C.

Posted by Margaret C. Taylor St Mary's/Calvert MD Real Estate Agent (Century 21 New Millennium MD) over 1 year ago

Great suggestions Jim!  I think it boils down to showing some style and flava'!  By the way, Laurel and Hardy are great!  I grew up watching their shows when I was a kid.

Posted by Paul Franciskato (Asset Brokering Services) over 1 year ago

Hi Jim -- I could easily do a better job on some of these points, well taken, thanks! :)

Posted by Chris Olsen Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) over 1 year ago

I love these tips, especially 7. Economy of words is big. Less is often more. 

Posted by J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY over 1 year ago

Thanks Jim.   These are great points. 

I especially enjoy #7 - never say with "Blah Blah" what you can say with "Blah".

Posted by Fred Griffin Real Estate LLC over 1 year ago

Jim~ "Wordy" yep that's me tend to have way too many words for what needs to be said... I am continually working to do better!

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